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Colleen McCretton

Cryptocurrency

Early use case exploration

Bridging the gap between highly technical blockchain experts building tools for this space and crypto-currious investors wanting to dip their toes in the market is no easy task. The two projects below are examples of what our team did early in the crypto hype-cycle.

Sherlock Crypto Analytics

I partnered with a team who had an idea for a new way to do research related to investing in cryptocurrency. This project entailed

  • Initial user research to validate assumptions related to user needs
  • UI prototype designs, iterated based on feedback, to be used in pitch for initial funding

This tool is in production and has a full-time designer but many early ideas around information architecture persist in the current UI

Learn more...

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‎DAT.‎001

Digital Asset Tracker (DAT)

I partnered with a team who had an idea for a app that would let you create a consolidated view of crypto wallets across multiple platforms. Their designer was on leave and I was tasked with overseeing the build out of existing designs. This project included

  • Usability testing and incorporating feedback into designs
  • Overseeing IOS build as part of an Agile team

Learn more...