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Colleen McCretton

Design Research

Thought leadership

I have had the opportunity to collaborate with folks from my organizations, the broader tech industry and the university ecosystem on design research topics.

Quantitative Research Based Personas

Co-presented a UXPA Boston conference session where we discussed our approach to persona developed which incorporated qualitative and quantitative research

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‎UXPA Presentation_Quant personas  V2a.‎001
Screenshot 2025-01-08 at 7.12.38 PM

Design Thinking Education

Developed “Lunch and Learn” curriculum building on IBM Design Thinking to educate technology and business users on Design Thinking principles.

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Method chart

Developed a visual framework to be shared with business stakeholders interested in doing their own research to help them chose appropriate methods and tools for their learning objectives

Research Methods Graphic 07-2017-maclb256931
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Simple Research Plan

Collaborated with other design researchers on a research plan template to align business stakeholders and research goals prior to kicking off a research project.

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